Search Engine Optimisationok, so you have built a website and now you expect the customers to come rolling in. think again. if your website is new then the possibility is that it will be nowhere to be found in the major search engines. to enable the search engines to find your website you need to consider
Search Engine Optimisation. in essence this involves coding your website in such a way that it appeals to the search engines on the phrases that best fit your business objectives and goals. you need to be aware that it is possible to over optimise your website or take short cuts to get to the top of the search results. Such endevours usually end up with your web site being penalised and actually dropping down the rankings. Worse still, your website could be banned for a period of 30 days or more until you rectify the offending optimisation.
Search Engine Optimisation is actually relatively easy to do as long as your follow certain guidelines. We have created a blog that provides insights into the current and latest search engine theory. we provide consise and easy to follow guidelines that demonstrate how best to carry out
Search Engine Optimisation on your website without falling foul of the guidelines. we even show you some of the more dubious methods that people employ so you can decide for yourself. there are now laws against these methods but you would be outside of the terms and conditions of the search engines and they reserve the right to penalise you if you do get caught using them.
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Part 4 of 5 - How "Pipe Dreams" Can Become Realities!
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com
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